By asking a few questions on problematic pages, you can learn more about why people are leaving your website. High exit rates may indicate that users are not getting what they want from a page.
□ Read more: here’s a step-by-step guide on how to set up a post-purchase survey for e-commerce websites.
This is especially valuable if you sell products or services: for example, a post-purchase survey run as soon as a customer has completed an order will help you determine what (if anything) almost stopped them from converting, so you can address the issue for everybody else. Surveys on success pages can be triggered as soon as a confirmation message appears, ensuring that the user’s journey is complete and fresh in their minds. Asking questions at this stage helps you dig into the details and learn more about what you're doing right, why people choose you over competitors, or whether there's anything that almost put them off.
Success pages are a great spot for a quick survey because they target users who have just performed a desired action (e.g., signing up for a newsletter). We recently worked on a brand project to update our messaging and visuals, and created and tested several variations of the homepage. Anyone who landed on the homepage, whether it was our existing version or one of the variations, was asked this question: Let's give you a practical example of a homepage survey we've used at Hotjar. Homepage surveys can be great for getting users’ first impressions of your site-but use them carefully so they don't distract people and/or disrupt their journey so early on. Thinking about ‘where to ask’ before you get started helps improve your chances of getting truly valuable insight that you can action quickly, instead of unhelpful answers that won’t lead to improvement. Where in the conversion funnel have you spotted a leak that needs investigating ( funnel analysis will help you with this)? Which over- or under-performing page(s) could most benefit from additional insight? For example: a landing page is a great place for a survey asking people how they found your site, but not the best one if you're looking for feedback on the website experience as a whole.īefore you start picking survey questions (and we’ll have you covered in just a few paragraphs), think critically about what you want to accomplish and where the best place to ask your questions may be: When you run a survey on your website, the questions you ask are important, but so is the place where you ask them. Where on your website should you ask survey questions?
Website surveys can take different forms, from small slide-ins or pop-ups in a corner to full-page overlays, but they all help website owners and managers collect qualitative insight that sheds light on the ‘why’ behind user actions. PS: 8 tips for writing better website survey questionsĪ website survey is a way for businesses to gather feedback from visitors about their experience of a website and find ways it can be improved. Set up a website survey with Hotjar in 5 minutes Where on your website should you ask survey questions?ġ0 survey questions to ask on your websiteĥ of our favorite website usability survey questions What are website surveys and why are they valuable?